"We "think"...to create our client's future. Driven by passion for what we do, we achieve results using cutting edge ideas that engage today's consumer." 
- Jay Passante, Co-Founder

Hard Working. Passionate. Creative. Ingenious.

Who we are.


The Marketing Firm is a "cutting edge" strategic branding idea company.  We believe heavily in having a great company culture. We are a close team of creative professionals based out of Utica, NY. We are parents, movie goers, musicians, hikers, concert enthusiasts, skiers, friends, pranksters, and much, much more. We are very passionate about what we do everyday and partner with great people and business organizations to produce exceptional work that achieves results but also betters the world around us.

What we do.


Our skill set is specific and fine-tuned. We are strategic brand specialists, not generalists. We create high quality strategic branding campaigns that enable businesses to appeal to the emotions of their audiences, ultimately creating a friendship-like bond between  them and their brand. This starts with their logo design and extends throughout their internal marketing design. Again in how we write the creative message in an engaging fashion to the consumer throughout the media channels they use most.

Why we do it.


Simply put, we "think"... to create our clients future.  We believe only in creating marketing initiatives that promote growth and enrich lives in business and communities around the world.  Creating something that looks good isn’t enough. It needs to say something to the consumer and initiate a change in behavior. Be ENGAGING.  We strive toward work that drives action, engages people and  generates results for the ones we partner with.

Meet Our Team

Tony Bartolotti



With an eye for detail and a creative insight, Tony's marketing history spans over 24 years working with a wide range of businesses creating and implementing successful “branded” ad campaigns. Tony loves his work (in fact we can’t get him to go home) but when he’s not working he’s spending time with his wife and two sons. He’s an avid collector who you’ll find surfing eBay adding to his classic Star Trek and vintage Comic collections. In his early years he spent his time as an artist creating portraits and illustrations as well as a professional musician touring, recording and “knocking elbows” with some of rock and roll’s greatest. Tony lives his life with his philosophy of “Life = Perception”…everything in life depends on how you look at it.

Jay Passante



Jay has over 17 years of experience creating targeted strategic marketing campaigns for small businesses by combing a variety of digital media products with traditional mediums, giving them a profitable brand niche to own for years to come. Jay whole-heartedly believes in the mantra of "work hard, play hard".  When not at work he loves to spend time with his family enjoying life - concert going, skiing and of course in the Carrier Dome cheering for his alma mater...GO ORANGE!  He tries to always surround himself with amazing people, whether it's working with his own team or collaborating with a client that simply "gets it".

Joey Manna

Creative Director


An advocate of clean design, Joey’s keen eye for detail has always defined his work. A natural sense of curiosity and wonder allow him to see significance in everything. After earning a BA in Radio/Television from The University of Central Florida, Joey has found his calling in sculpting masterpieces of images and sound. Outside of work, Joey is spending time with his wife and dogs, while constantly searching for new creative endeavors.

Natasha Kirkland

Account & Social Media Specialist


As our newest member, Natasha brings a new perspective, a sense of optimism, and a fresh energy to our team. She earned her B.A. in Business and Entrepreneurship at Wells College, a close-knit liberal arts college in the Finger Lakes. While there, Natasha was able to dip her toes into every aspect of the business world, but found her passion with marketing and social media. Natasha works closely with clients to showcase the story of their brand on each digital platform while crafting the bridge between the client and consumer. Driven by blasting Taylor Swift in her office on the daily, Natasha works tirelessly to find new, creative methods to helping our client’s brand stand out above the rest. Outside of work, Natasha enjoys blogging about fashion and beauty, teaching dance classes at her alma mater, Dance 10 Studio, and is constantly searching for the perfect Instagram photo.


lets work together

What we VALUE.


It's not all about us.


 Relationships are our lifeblood. We want to work with great people because great people do great things.  For us, success is measured by our clients success. We only surround ourselves with passionate,positive, cool people that can grow with us.


K.I.S.S. (not the band)

Because simple works.


Our strategies are always simple, because when it's simple the message is clear. We want everyone to understand your message. If they do...it results in a successful campaign.  Simplicity lives in every part of us, from our hairstyles to our office space.


Quality is KING

Less is definitely more.


We don't try to work with everyone...we don't want to.  We want to work with the right people that believe in our philosophies with as much passion as we do.  We concentrate our time and talent on a limited number of  projects and clients.  By not being a creative "puppy mill" it allows us to invest more time on our part to come up with the right strategy for your business.


Ask, ask....then ask AGAIN

More questions = better answers.


We believe in pushing the envelope with our clients by asking many questions which in turn uncovers amazing strategies.  By the time we are done, our idea is a strong one because it was able to stand the scrutiny that we put it under. The result...



Don't be afraid to start over

We believe in continual improvement.


We come up with great ideas everyday. But great ideas aren't always the right idea. Our end goal is finding the right approach that will engage consumers for your brand.  Even if that means scraping our original idea and starting over.


Stay Classy

Treat others as you want to be treated.


Treat people right. Everybody deserves respect, transparency, and honesty - this is what we base every interaction on. We believe in having a great company culture first.  Work doesn't have to be a naughty four letter word. We want our team to want to come to work everyday.  To have fun and be creative...the result is exceptional work for our clients.


Challenge each other

Strive to learn everyday.


As we grew up we where told education is extremely important. Once we become adults learning isn't as stressed unless you seek it out. We challenge our team to learn something new everyday. To look at what they are passionate about and pursue it. To learn from one another, gain knowledge by attending conferences, the library, on the Internet, and via other hands-on means. And always by asking more questions.


Life begins after 6

Work isn't what defines us.


Work is only one piece of the puzzle. Our most important asset is our people. We encourage them to work hard and play hard.  We try to help them to indulge their passions (at work and when not) because by doing you grow as a person.

Passion Powers Our Minds our culture, vision and team approach

our passion




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P  |  315.733.FIRM (3476)

E  | info@m-firm.com

502 Court Street  |  Suite 406  |  Utica NY 13502

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